JAGUAR Land ROVER MILITARY SALES

Offering Military, Forces and MOD personnel savings on new Jaguar and Land Rover vehicles. With unique International & Specialist Sales Division, offering a wide range of special products and services including Military and Forces dedicated programmes for members of H.M. Forces Army, Royal Navy & Marines, Royal Air Force plus Ministry of Defence. Also assisting with Tax-Free, Export and LHD Sales enquiries.

ACTIONS

The client brief has been to drive awareness and lead generation for enquiries for new Jaguar and Land Rover vehicles. The requirement has been to ensure all activity is memorable, measurable and motivating to the target audience. Ultimately the objective has been to increase lead generation and as a result drive vehicle sales to achieve sales objectives for the division.

Solutions used include:

• Website Design and Development
• Advertising in specialist press
• eNewsletters
• Brochures, leaflets and mailers
• Signage, Posters and Billboards
• Website banner advertising campaigns
• Exhibitions, Stands and Banners

RESULTS

The creation of a new, structured and quality website covering both Jaguar and Land Rover brands, with strong and innovative product detailing – Driving prospects to enquire, feeding the sales function.

We also supported the creation and broadcast of an eNewsletter to target database – significantly increase the awareness of Marshall Military Sales to the military community. These eNewsletters have consistently performed well above industry standards for Open Rates, CTR and which has resulted in positive lead generation and continued sales growth