JAGUAR Land ROVER ARMOURED

Land Rover Special Vehicle Operations creates different version of its armoured Range Rover Sentinel, which features more power, unparalleled refinement, all-terrain capability and the latest in occupant protection.

ACTIONS

The client brief was to create a communication piece that reflected the complex levels of security and protection built into the Range Rover Sentinel – To create something aimed at a very targeted and specific audience. To enable the sales team to utilise to verify potential customers for this unique product. This market is difficult to penetrate, so this project demands audience understanding, clear product knowledge, and creating communications that resonate and demand a response.

Solutions used include:

• Brochure with inserts
• Email brochure
• Presentations
• Diagram Illustration
• Videos to play in brochure

RESULTS

The response was to create a unique video brochure with in-built videos of various stages of product development, production, detailing off-road capability and overall refinement. in addition, the video brochure detailed how the vehicle would withstand specific calibre weapons.

Finally a product spec sheets including detailing paint colours, interior styles. We created a communications piece that is high quality and reflects the brand expectations and positioning of Jaguar Land Rover. This piece was created to be used at international exhibitions to determine real’ customer opportunities. We were told that it was one of the best tools/brochures ever created that has secured sales.