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β€œTony was amazing in redesigning our logo. He was understanding of our needs. Quick to respond and has a wealth of subject matter expertise. We look forward to working with Tony again very soon on more projects.”

Director / Talent Intelligence Collective

β€œI would like to extend a big thank you to Tony. He has been an absolute pleasure. He has been genuinely kind, thoughtful, knowledgeable and incredibly attentive to understanding my brand. He really listened to my brand vision. He consistently goes the extra mile and is generous with his time and insight. I would highly recommend Tony to anyone looking for a designer who brings professionalism, care and real presence to the process.”

Director / Nasreen Geloo

β€œTony is amazing. His work is top class. He communicated with me throughout the creative process. Was fast and efficient and went over and above in terms of delivery. I can’t wait to work with him again.”

Director / Toby Culshaw

Every logo project includes:

  • A logo built from scratch β€” not adapted from a template or stock library. Every concept starts with your brief.
  • 2–3 distinct logo concepts to choose from, each with a clear rationale.
  • Your preferred direction refined until it’s right β€” revisions are part of the process.
  • Full file pack on completion β€” print-ready, digital, and vector formats (AI, EPS, PNG, SVG, PDF). You own them outright.
  • Colour palette and typography guidance so your brand looks consistent across everything.
  • Brand guidelines document β€” so your logo looks right on your van, your website, your business cards, and your Instagram.

Optional additions:

  • Full brand identity package (stationery, social media templates, brand guidelines)
  • Naming and tagline development
  • Signage and vehicle livery artwork
  • Matching website design

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Logo & Branding Packages

Logos and brands we’ve built

πŸ‘‰ VIEW LOGO DESIGNS AND BRANDING

Logo Design
For startups and new businesses
βœ” Discovery call
βœ” 2–3 logo concepts
βœ” Revisions included
βœ” Full file pack (AI, PNG, SVG, PDF)
βœ” Colour palette guidance

Logo + Brand Identity
For growing businesses ready to look consistent
βœ” Everything in Logo Design
βœ” Typography system
βœ” Brand guidelines document
βœ” Social media logo formats
βœ” Business card artwork

Full Brand System
For rebrands and new ventures
βœ” Everything in Logo + Brand Identity
βœ” Stationery design
βœ” Social media templates
βœ” Extended usage guidelines
βœ” Brand launch support

How a logo project works

1. Discovery call We talk through your business, your audience, what you like and what you don’t. This is where I ask the questions most designers skip.

2. Concept design I develop 2–3 distinct logo directions β€” each rooted in your brief, not in what I happen to like. You receive a presentation with each concept explained.

3. Refine your chosen direction You pick the direction that feels right. We refine, adjust, and polish together until it’s exactly what you need.

4. Final files delivered You receive the complete file pack β€” every format, every colour version, ready to use on anything. Plus brand guidelines if included in your package.

The Yume Project Logo and Branding

The Yume Project β€” Full Brand & Marketing System

A complete brand built from scratch β€” logo, identity, website, vehicle livery, exhibition design, print and digital marketing. One consistent vision carried across every touchpoint, from their van on the road to their stand at trade events.

πŸ‘‰ Read the full case study

ITS logo designer

ITS International Taste Solutions β€” Brand, Packaging & Exhibition Design

ITS needed a fresh brand that would stand out in a competitive food industry market and look credible at international trade shows. I developed the full identity β€” logo, packaging design, exhibition graphics and website β€” giving them a cohesive presence from shelf to stand.

πŸ‘‰ Read the full case study

Jeeves & Woofster Logo Design and branding

Jeeves & Woofster β€” Premium Pet Care Rebrand

Jeeves & Woofster provide exceptional dog walking and pet care services and needed a brand identity that matched their premium, attentive approach. I developed the full identity from discovery through to final files: logo, colour palette, typography, brand guidelines, workwear artwork, and website banners. The result is a clean, professional mark that works at every scale β€” from embroidered polo shirt to signage.

πŸ‘‰ Read the full case study

Ultimate Beast Gaming Bus logo

Ultimate Beast Gaming Bus β€” Brand, Website & Launch Strategy

A startup with a big idea and nothing designed yet. I built the entire brand from scratch β€” logo, vehicle livery, website and social media assets β€” and helped them launch with a presence that matched their ambition. They booked out within weeks of going live.

πŸ‘‰ Read the full case study

Designer of the British Society of baking logo
NJL Counselling logo Design By Tony Parsons
Accelerating Growth logo and branding for Stryker by Tony Parsons
Handyman Thatcham Logo Design
Ben Heath Logo Design
Access Gained logo best local logo designer

FAQs

You’ll receive 2–3 distinct directions based on your brief β€” each with a clear rationale so you can make an informed choice, not just guess which one looks nicest.

Yes, completely. On final payment you receive all files in every format β€” AI, EPS, PNG, SVG, and PDF. The logo is yours, with no ongoing licence fees or restrictions.

Most projects complete in 2–4 weeks from the discovery call to final file delivery, depending on the complexity of the brief and rounds of feedback.

It depends on the scope and the size of your business β€” a startup has different needs and a different budget to an established company looking to rebrand, and I price accordingly.

As a guide:

  • Startups and new businesses β€” logo design typically starts from Β£450. This includes a discovery call, 2–3 concepts built from your brief, revisions, and a complete file pack in every format you’ll need.
  • Growing and established businesses β€” priced individually based on the complexity of the brief, number of applications, and whether brand identity work is included alongside the logo.
  • AI or Canva redraw to professional files β€” priced on complexity. A straightforward redraw of a simple mark is a quick project; a more complex logo with multiple elements, custom lettering, or a full colour system takes longer. Get in touch with what you have, and I’ll give you a clear quote.

All quotes are transparent and agreed upfront β€” no surprises, no scope creep without a conversation first.

Get a Free Quote

Yes β€” while I’m based in Thatcham, near Newbury, I work with clients across the UK and internationally. Most of the project is done remotely with no loss of quality or communication.

Revisions are built into the process. We work through feedback together until the direction is right. I’ll always tell you honestly if a requested change would weaken the design β€” and explain why.

Yes β€” many clients do both. A matching logo and website built by the same designer is far more cohesive than mixing suppliers. See our web design page for details.

Ready to build a brand that wins clients?

Whether you’re starting from scratch, rebranding, or just know your current logo isn’t doing you justice β€” let’s have a no-pressure conversation about what your brand could look like.

Based in Thatcham, Berkshire. Working with businesses in Newbury, Reading, Wokingham, and nationwide.

Start your project CALL: 07878245892 Whatsapp: 07878245892
Tony Parsons from Tony Parsons Design and Marketing