Tony Parsons
Brand & Digital Marketing Lead  ·  Creative Director
Brand and Digital Marketing Lead with over 25 years’ experience delivering branding, websites and integrated marketing campaigns. Combines strategic thinking with hands-on creative delivery — working with global brands and ambitious businesses to strengthen brand presence, generate enquiries and drive growth.
Jaguar Land Rover PepsiCo / Walkers Microsoft Fujifilm Honda UK Vodafone 3M RSA Security
📍 Thatcham, Newbury, Berkshire 📞 07878 245 892 ✉ hello@tonyparsonsdesign.com 🌐 tonyparsonsdesign.com ⬇ Download CV (PDF)
Core Skills
  • Brand Strategy
  • Website UX & CMS
  • SEO & Digital Marketing
  • Campaign Development
  • Lead Generation
  • Stakeholder Management
  • Content & Social Media
  • Email Marketing
Sector Experience
Automotive Healthcare FMCG / Food Technology Security Engineering Corporate B2B Start-ups & SMEs
Technical
  • Adobe Creative Suite
  • WordPress / CMS
  • HTML
  • SEO & Analytics
  • Email Marketing Platforms
Education
  • BA (Hons) Fine Art
  • PGCE Art & Design
  • DSDM Practitioner
About Me

I’m a Brand & Digital Marketing Lead and Creative Director with 25+ years’ experience helping organisations strengthen their brand, improve their digital presence and generate consistent enquiries.

I’ve worked with global names including Jaguar Land Rover, PepsiCo, 3M and Fujifilm — and with SMEs and growing businesses that just need clear thinking and reliable delivery. I combine strategic marketing thinking with hands-on execution, which means things get done faster, more consistently and with a sharper commercial focus.

What I’ve Delivered
  • Jaguar Land Rover: Started with one division and grew to eight — outperforming their global agency through speed, accuracy and genuine brand expertise. Their internal teams would bring creative work to me for approval.
  • International Taste Solutions: Helped build a business from a hotel lobby conversation into an international food ingredients company operating in 13 countries.
  • RSA Security: Named Global Agency of Choice — their SecurID technology was integrated into enterprise systems at Microsoft, Cisco and IBM, and I created the creative programmes that supported that adoption.
  • Global brands: Delivered brand, campaign and digital work for PepsiCo, 3M, Fujifilm, Stryker, Fresenius and Codelocks, among others.
  • Built brand systems that let internal teams maintain consistency without ongoing agency reliance.
What I Do
Brand strategy & positioning
Lead generation & conversion
Website strategy, UX & WordPress
Campaign development (digital & print)
SEO & digital marketing
Stakeholder management
Content, email & social media
Project & delivery leadership
Experience
Tony Parsons Design & Marketing
2007 – Present
Creative Director / Brand & Digital Marketing Lead
I provide brand, website and digital marketing support to organisations ranging from global brands to SMEs, acting as both strategic lead and hands-on delivery partner.
  • Expanded from a single JLR division to preferred creative lead across eight specialist divisions — Land Rover Experience, Jaguar Experience, JLR Experience, JLR Military Sales, JLR Blue Light Sales, JLR Diplomatic & Embassy Sales, JLR Classic and Land Rover Armoured Vehicles — outperforming Spark44, JLR’s global agency, through speed and brand expertise
  • Managed all design output for Marshall Motor Group‘s JLR divisions; retained as creative partner for Stratstone and Hendy Group, delivering advertising, digital and exhibition materials
  • Developed brand strategies, visual identities and governance systems, enabling internal teams to maintain consistency across all communications
  • Produced multilingual marketing collateral and technical documentation for international clients including Codelocks
  • Delivered event branding and supporting materials for global healthcare organisations including Stryker, Fresenius and Conmed
  • Created brand identity, brochure and website for WISCO, supporting international market positioning
  • Translated complex engineering and technical services into clear, commercially focused messaging for non-technical audiences
  • Helped grow International Taste Solutions from initial concept into a global food ingredients business operating in 13 countries; also worked with Nash’s Bakery and the British Society of Baking
  • Planned and delivered integrated campaigns across digital, email, social and print
  • Produced digital campaigns for national organisations including Guide Dogs for the Blind and Railcards
  • Appointed Agency of Choice for PepsiCo brands and RSA Security
Earlier Experience
5 Core Group Ltd
2006 – 2007
Senior Designer (Contract)
Delivered integrated digital and print campaigns for Honda UK, supporting pitch work and campaign rollout.
Maxx Design Ltd
2006
Senior Designer (Contract)
Branding, websites and marketing materials for 3i, Eton College and Westminster College.
Purple Lettuce Ltd
2004 – 2006
Senior Designer
Branding, brochures and digital projects for SMEs and specialist sectors.
JSK Blue Ltd
1999 – 2004
Creative Director / Studio Manager
Led creative and digital teams for major brands including RSA Security, Vodafone and PepsiCo.
  • Managed digital platforms, incentive programmes and integrated campaigns across multiple sectors
  • Named Global Agency of Choice for RSA Security — whose SecurID technology was integrated into enterprise systems used by Microsoft, Cisco and IBM
Get In Touch
Let’s work together
Whether you’re looking for a senior in-house marketing lead, a retained creative partner or project-based support — I’d love to have a conversation.
Start a Conversation Download CV