How I Work

Clear process. Straight talking. Design that delivers.

Good design isn’t about guesswork or endless revisions. It’s about understanding the problem, making smart decisions, and delivering work that supports real business goals.

This page explains how I work, what you can expect, and whether we’ll be a good fit.

Step 1: Understanding your business

Before any design work starts, we talk. About your business, your audience, what’s working, what isn’t, and where you want to get to.

This isn’t a tick-box brief. It’s about clarity.

I’ll ask questions around:

  • your goals and priorities
  • your customers and how they make decisions
  • what success actually looks like for this project

This stage sets the direction and saves time later.

Step 2: Strategy before design

Design should solve a problem, not just decorate it.

Once the brief is clear, I define the approach. That might be brand positioning, user journeys, content structure, or conversion paths, depending on the project.

Nothing is designed “just because”. Every decision has a purpose, whether it’s a website layout, brand system, or campaign creative.

Step 3: Thoughtful, hands-on design

This is where ideas become visible.

I design with consistency, usability and longevity in mind. Clean layouts, clear messaging, and visuals that support your brand rather than distract from it.

You work directly with me throughout. No account managers, no outsourcing, no disappearing acts.

Feedback is welcomed and built into the process, not bolted on at the end.

Step 4: Build, refine and launch

Websites are built to be fast, responsive and search-friendly. Branding assets are delivered ready for real-world use. Campaigns are prepared with clarity and consistency.

Before launch, everything is checked, refined and tested so you’re confident putting it live.

And once it’s live, you’re not left hanging.

Step 5: Ongoing support (if you want it)

Many clients stay long-term. Some just need a strong foundation and take it from there.

I offer ongoing support for:

  • website updates and improvements
  • SEO and content support
  • marketing campaigns
  • design for print, digital or exhibitions

You can scale support up or down as your business evolves.

What working together feels like

Clients often tell me the same things:

  • communication is clear and fast
  • the process feels calm and organised
  • they always know what’s happening and why

I keep things practical, honest and focused on outcomes.

Who this works best for

I’m a good fit if you:

  • want quality over shortcuts
  • value clear thinking and consistency
  • want a reliable creative partner, not just a supplier

If you’re looking for the cheapest option or need something rushed without thinking it through, I’m probably not the right choice, and that’s okay.

Experience you can rely on

With over 23 years of experience, I’ve worked with ambitious startups, growing SMEs and global brands including Jaguar Land Rover, Fujifilm and Pepsico.

That experience means I’m comfortable working at scale, while still giving smaller businesses the attention they deserve.

Ready to start?

If you have a project in mind, the next step is simple.

Get in touch, tell me a bit about what you’re looking to achieve, and we’ll take it from there.

START YOUR PROJECT