DUDE THAT’S COOL MAGIC

Case Study: A Magical Transformation for Dude That’s Cool Magic

Dude That’s Cool Magic, the UK’s largest online magic shop, needed a complete digital overhaul. Their previous website was dated, slow, and lacked the immersive experience today’s magic enthusiasts expect. With a vast catalogue of mind-blowing magic tricks, props, books, and accessories, the brand needed a site that could perform just as magically as its products.

OUR SOLUTION

We set out to completely reimagine the Dude That’s Cool Magic website — turning it into a fast, user-friendly, visually engaging destination for professional and hobbyist magicians alike.

Here’s what we did:

🔍 Enhanced User Experience & Functionality

• New Website Design & Branding
  A fresh, modern look that makes it easy (and fun) to browse. We created bespoke category icons for quick navigation and a cleaner, more magical shopping experience.

• Fast-Loading Videos
  Showcasing magic tricks with faster video playback to keep users engaged without the wait.

• Seamless Checkout Process
  A simplified, high-speed checkout that minimizes friction and gets products in customers’ hands faster.

⚙️ Tech & Integration

• Integrated Stock Control with Linnworks
  Real-time inventory sync across multiple platforms ensures smooth order processing and accurate stock levels.

• Product Integration & Updates
  We refreshed and optimised the entire product range — overhauling data, descriptions, and media for clarity and conversion.

• SEO Optimisation
  We optimised site structure, product pages, and metadata for increased visibility on Google, helping new magicians find their way to the shop.

• Google Analytics
  Full tracking and reporting setup to monitor behavior, conversions, and opportunities for growth.

• Performance Boosting
  Improved site speed across all pages, including lightning-fast payment processes and smoother navigation.

Results

The new dudethatscoolmagic.co.uk is not just a magic shop — it’s an immersive, engaging platform that reflects the passion of its audience. With lightning-fast functionality, smarter search, seamless checkout, and visual polish, the site has seen improved user engagement and more efficient operations.

Tony Parsons Design and Marketing helped bring the magic to life. ✨

Client Testimonial

“We’re absolutely thrilled with the end result! Impressed with Tony’s dedication to bringing our vision to life, his brilliant communication skills made the entire process seamless. He understood what we needed and wanted, asking all the right questions to ensure the final product met our expectations.

The website now has a fresh, modern look that perfectly captures the essence of our brand, maintaining its style and tone throughout. Tony’s attention to detail, creativity, and expertise have resulted in a website that truly reflects our magic brand’s personality.

We couldn’t be happier with the outcome and would highly recommend Tony Parsons to anyone looking for a talented web designer who delivers exceptional results! – Thanks Tony!”

Dude That’s Cool Magic Shop