Part of a wider body of work across Jaguar Land Rover divisions.
→ View the full Jaguar Land Rover case study

Diplomatic life is no sinecure for an embassy’s cars. They’re called on to cope with everything from fast, late-night runs to the airport to hours of city traffic. They must carry their VIP occupants in comfort and serenity, yet convey the prestige of the nation they represent without excessive ostentation. So it’s little surprise that Jaguar Land Rover vehicles should be the choice of many nations for diplomatic work.

ACTIONS

The client brief has been to raise the profile for Jaguar Land Rover to a discerning audience against entrenched competition. This market is difficult to penetrate, operating in a way which demands audience understanding and knowledge, creating communications that resonate and demand a response.

ACTIONS

The client brief has been to raise the profile for Jaguar Land Rover to a discerning audience against entrenched competition. This market is difficult to penetrate, operating in a way which demands audience understanding and knowledge, creating communications that resonate and demand a response.

RESULTS

The response covered the full marketing mix – Advertising both on and offline, Websites, eComms, brochures, literature, Events and Exhibitions.

This has significantly increased awareness of the Jaguar Land Rover brands among the Diplomatic community in the UK and Worldwide, resulting in positive lead generation and overall sales growth.